According to studies conducted by Promotional Products Association International, writing instruments are the second top-selling promotional products after wearables.

The same study also found that 83 percent of survey respondents said that they are more likely to keep your promotional pen if it’s a ballpoint pen specifically.

With these staggering numbers in mind, there’s no question that your business should incorporate promotional ballpoint pens into your marketing efforts.

Instead of overwhelming customers with intrusive advertising that will likely be disposed of or ignored, ballpoint pens provide them with a useful item that also doubles as an effective and powerful marketing tool.

But just how effective are they, and why?

They Are Used Everywhere and Almost Everyday 

From schools to companies and even homes, most people use pens everyday for various tasks – signing papers, taking notes, writing lists, and more. And for this reason, promotional ballpoint pens are the items that customers tend to hold on to the longest. When you provide your audience with custom printed ballpoint pens, you’re also providing your business with a simple route to reach even more customers. According to PPAI, people almost always pick up a promotional pen when they see it’s being given away, which makes them some of the most effective promotional products on the market.

Translucent Curvaceous Promotional Ballpoint Pen

They Help Develop Brand Recognition and Awareness

Every business, no matter the size or type, seeks to prove that it’s a credible source of information, with expertise in a particular field. In order to achieve this goal, a business needs to develop its brand in a way that satisfies its needs, as well as the needs of its customers. Once you make your customers happy, they will be motivated to continue doing business with you, as well as communicate their positive experience to prospective clients. Presenting your custom branded promotional ballpoint pens to your customers is an efficient way to expedite this process. As  potential customers see others using your custom ballpoint pens, their curiosity about your brand will be sparked – and you will officially have their attention.

Paper Mate InkJoy Stick Promotional Pen

Personalization and Variety

You can easily personalize a large number of ballpoint pens to the preferences of both your brand and your audience. Do this by stylizing your branding in terms of color, font choice, style, printing method or even eco-friendliness. When brought together, all of these elements are a direct reflection of your business and your brand. By making smart decisions in these regards, a custom ballpoint pen acts as yet another credibility booster – without exceeding your budget. With the help of well-designed, high-quality ballpoint pens, you can (literally) put your brand in the hands of your audience and guarantee long-term use of your promotional product!

Promotional Ballpoint Pen – Rainbow Sherbet Collection

As you can plainly see, custom promotional ballpoint pens are indeed a powerful tool for reinforcing your value to both your current and your potential customers.

They also continue to lead the way in promotional products, and when designed correctly, they can make an impression that you customers won’t soon forget!

How many brands have you come into contact with today? Do you even know? More likely than not, you’ve interacted with hundreds of brands today without even realizing it.

Branding is all around us – from the choice of toothpaste that you brush your teeth with to the brand of cereal that you eat for breakfast. It’s a part of our everyday lives.

However, research by Havas Media Group suggests that “consumers would not care less if 73% of brands were wiped off the face of the earth, and that only a fifth of brands notably improve people’s quality of life.”

Have you ever considered how brands play a role in YOUR daily life?

“In an age of transparency and empowerment, brands are not meeting people’s requirements,” said Amy du Pon, head of strategic planning at Havas Media Group. “People expect large companies to be involved in social problems and their quality of life, but companies are not delivering on this new social contract.”

With that being said, it’s now more important than ever for your business to take extra steps to align your brand with the expectations of customers. And at the same time, brands should look beyond their own personal agenda.

Instead of simply trying to improve the perception of your brand by telling customers that “going green” is good, you can show your audience that you’re serious about their well-being by launching eco-friendly campaigns aimed at improving our world.

Building an eco-friendly brand in the right way can prove to be a useful business strategy, as well as a quick and easy way to win over the hearts of your audience.

Here are a few ways that eco-friendly promotional products like custom reusable grocery bags can not only help to grow your business, but can also build your reputation as a brand that cares.

A Way to Engage Consumers

When someone carries your custom reusable grocery tote with them to the store, they’ll not only be getting more eyes on your brand, but they’ll also be shrinking their environmental footprint. As a business, you should emphasize to customers that you are only a small part of the solution, and that it is up to them to continue good environmental practices. In these ways, developing an eco-friendly brand is a good gateway to customer engagement. You can develop a valuable, ongoing conversation and relationship with the customer, all while establishing a shared passion for bettering the environment.

Item#: LT-3735 – Two-Tone Metro Enviro-Shopper Custom Bag

A Way to Focus on What Makes Your Brand Unique

In a sea of brands that are trying to promote “sustainability,” how do you stand out? Rather than focusing exclusively on an eco-friendly message, bring the unique differentiators that set you apart from your competition to the forefront, and then bolster that message with the eco-friendly one. With the different printing options available with custom reusable grocery bags, you can add that extra bit of personalization that will make a difference and push customers to choose your brand. This gives you the chance to tell your brand story, as well as highlight the environmental values that your brand upholds and represents.

Item#: 39PS1313: Abe Celebration Non Woven Bag

A Way to Advertise Without the Waste

While marketing is absolutely required for a business to grow and be successful, it doesn’t necessarily have to be in the form of wasteful fliers, packages, brochures, etc. This is where your brand can benefit from going green and taking advantage of eco-friendly products. Custom reusable grocery bags allow you to market not just exclusively to your target audience, but also well beyond – and without negatively affecting the environment with wasteful litter. Customers can have your branded grocery bag with them on each and every shopping excursion, which guarantees brand exposure and helps establish you as an eco-friendly business.

Item#: 3392 – Non-Woven Grande Tote Bag

Building an eco-friendly brand can help to boost your business, and it reminds customers of your value, as well as your commitment to improving their lives and the environment.

Reinforcing this message to your customers will inherently provide them with the motivation to continually support and advocate your brand and business.

Custom reusable grocery bags are just one of the eco-friendly products we provide here at Pinnacle Promotions, and we’re proud to provide promotional products that make a difference!

If you’d like to learn more, be sure to check out this post about BPA-free water bottles to see how they can also help to improve the overall well-being of your audience!

When it comes to making an impression in a professional, yet attention-grabbing manner, sometimes a simple business card just won’t cut it.

But at the same time, we understand that custom marketing materials tend to get pricey, and we know you don’t want to bust your budget.

In order to make those meaningful connections without draining your marketing dollars, you can swap out the traditional (and boring) business cards with fun, efficient and cost-effective promotional corporate gifts.

With these custom gifts added to your marketing tool kit, you don’t have to stress over whether or not you can conduct mass outreach within your limited budget.

We’ve put together a list of some of our favorite affordable corporate gifts that are sure to provide you with some much-needed brand exposure without breaking the bank:

Courbure 4”x6” Photo Frame

This modern custom picture frame is a great choice for your corporate giveaways because it allows you to provide your audience with a way to reminisce on their very own special moments – all while being reminded of your logo and your brand. Far from being a commonplace picture frame, the contemporary, curved design of this custom frame charms viewers and stands out amongst other plainly-shaped frames. Custom branded picture frames are a tangible way to generate repeated exposure for your brand, as well as provide a unique and memorable gift to your customers who matter the most. In this way, these frames act as cost-effective and powerful marketing tools that are sure to provide you with some serious return on investment!

Brookstone Compact Roadside Kit

Help your clients stay safe on the road and remember your brand at the same time with this custom-printed roadside kit. This custom kit properly equips your clients for travel with a pen, a flashlight, batteries, a tire pressure gauge, a paper pad, and storage pockets – ALL of which can be imprinted with your company logo. Considering its practical use and how advantageous it is to the client or consumer, having your branding printed on these items reinforces both your brand value and your brand image. Once you think about the expectations of your consumers and the types of promotional items that they will use continuously, the custom compact roadside kit is definitely a strong choice for both your marketing efforts AND your budget.

Canne Mobile Phone Holder Corporate Gift

Sometimes it can be unnerving living in a technology-centric world, especially when you happen to misplace your cell phone. This is a problem that’s constantly tormenting your clients, but there is a simple remedy – your brand! This custom mobile phone holder is a safe and convenient way to keep your cell phone in one place, eliminating the frustration that comes with the “where’s my phone” panic. The custom mobile phone holder is also an excellent way to tap into the large and ever-growing market of mobile phone users, ensuring that your brand reaches a multitude of audiences in a short amount of time. Get your hands on this cost-effective promotional item and start getting some major bang for your buck (and your brand)!

Enhancing your marketing campaigns with promotional corporate gifts is an unconventional way to reach out and show your appreciation for your customers. And at the same time, these custom gifts can propel your brand into the limelight with little cost to you and your business.

Generate long-term visibility by providing your audience with custom corporate gifts that they’ll use time and time again!

With Memorial Day and the Fourth of July right around the corner, there’s no better time to show your appreciation for our nation.

Custom promotional products made right here in the USA can help you put this into practice, and as an added bonus, they can also advertise your brand and business.

Perfect for USA-themed company parties, picnics, events and more, patriotic promotional items showcase your pride for our wonderful nation and give the impression to your audience that you’re an all-American brand.

Whether you need patriotic promotional products for health and wellness, food and beverage or other types of industries, we’ve got just what you need to show your support for the U.S. economy and our local businesses.

Here is just a sampling of promotional products that were made right here in the good ole’ USA and are sure to excite the patriot inside us all!

Made in the USA – Health & Wellness: Portion Plate

When your customers are trying to watch their weight, portion control is key. Rather than going on an overly-strict diet that most people have trouble sticking to, it’s much easier and more manageable to simply reduce food portions. If you want to improve the lives of your customers and gain brand exposure at the same time, provide them with this promotional item that’s health-consious AND proudly made in the USA. The durable, dishwasher-safe portion plate contains three compartments created for the recommended amount of fruits and vegetables, grains and starches, and meats and proteins – respectively. And with your logo custom printed across the plate itself, you can promote healthy eating and reinforce your company message, ensuring your customers will build confidence in both themselves AND in your brand.

Made in the USA – Food & Beverage: Promotional Party Starter

Planning the perfect party can be a tedious endeavor, especially since everything from the decorations to the food has to be memorable and impressionable. Regardless of where the party’s taking place, this unique promotional product will help your customers make the right impression on their guests, all while you make the right impression on your customers. Packed with cheeses, crackers, nuts, and sausage, as well as a cheese knife and a bamboo cutting board, this platter comes equipped with snacks for everyone! The cutting board can easily be custom printed with your logo, which ensures that your brand is front and center. Not only is this our best-selling cheese package, but it’s also created, packaged and sold right here in the United States. Promotional cheese plate + USA = awesome marketing.

Made in the USA – Travel & Leisure: Redi Travel Aid Kit

Perfect for air travel or road trips, your customers will be at ease when they have this kit in their bags. With your logo custom printed on the front cover and an assortment of incredibly helpful items inside, this promotional item not only nurtures brand awareness, but it also positively impacts your customer’s perception of your brand. This kit comes equipped with bandages, a sewing kit, towelettes, antacids, ibuprofen, and an adhesive pad, which makes it the perfect emergency kit for any and all situations. Set your customers off on a safe journey with your brand by their side with the Redi Travel Aid Kit – made right here in the USA.

Custom promotional products made in the United States are a subtle way to show your patriotism and define your brand image at the same time.

Whether customers are on the road or at the dining table, these promotional products ensure that your brand is always right in front of them, which fosters brand recognition and awareness.

Get your logo custom printed onto patriotic promotional products from Pinnacle Promotions and start making an all-American brand impression that won’t soon be forgotten!

Attracting a potential lead and then turning that lead into an actual customer is the essence of all marketing efforts. And in order to be successful and generate momentum for your brand, you then need to convert that first-time customer into a loyal one.

The more loyal your customers are, the more they’ll be willing to start a conversation about your business with other potential customers. Building a steady fan-base also helps you develop a strong and positive reputation within your industry, which can help to determine you as a trusted thought leader and influencer.

According to a recent study conducted by the Advertising Specialty Institute, “more than one-third of recipients are more likely to do business with an advertiser after receiving their promotional product.”

With custom promotional merchandise, you have the potential to reach even more clients and customers at little cost to you. Here are some ways you can boost brand loyalty with the power of custom promotional merchandise.

Know Your Audience

In order for you to grow your brand loyalty, you should understand who your current customers are. And not just WHO they are, but WHAT they are – in terms of their needs, their wants, and what drives them to choose you over a competitor. If you focus your time on collecting this type of audience information, you can easily build a large following that is loyal to you and your business.  Once you have a good grip on who your target audience is, you can seal the deal by presenting them with custom promotional products that appeal to their specific lifestyle. For example, promotional tumblers are perfect for customers who are always on the go, so providing these customers with a convenient custom tumbler can easily boost your brand loyalty and appreciation. When customers have your custom products, which they actually find useful in their everyday lives, they will be motivated to continue supporting your business AND share that value with others.

Item# 1622-97 – 16oz Cyclone Tumbler

Be Memorable

Promotional products give your business the opportunity to share your unique point of view with customers, as well as inject some personality into your brand. They also allow your business to be viewed more as a friend and less as a corporation, which is the fastest and most efficient way of scoring big within the hearts of your audience. Your customers will remember having a positive experience with your business, and surprising them with well-branded, yet practical products will inspire them to pursue further communication with your brand. Custom power banks and chargers are some of the most efficient promotional products you can provide, because they allow your customers to charge their smartphones and tablets essentially anywhere at any time. For the most part, customers will become loyal to your brand if they are extremely satisfied with the quality of your products and services, which is why it’s important to make your brand distinctive and memorable.  

Item#: 7120-15 – Jolt Mobile Phone Charger

Continue the Conversation 

When customers provide you with input regarding your company’s products and/or services, you can show your appreciation by offering them complimentary custom promotional gifts. This tells customers that you do, in fact, value their opinions and feedback. If you do so promptly, customers will have the incentive to express their satisfaction by sharing your brand message with their colleagues – perhaps via a platform like social media – thereby increasing brand awareness and attracting even more customers. If the customer feels appreciated by your business, then that individual will become a repeat buyer. Custom keychains are perfect appreciation giveaway items because they’re cost-effective and efficient, as well as a guaranteed way of getting your logo into the everyday lives of your customers.

Item#: PL-4319 – Round Promotional Flashlight Keychain

By discovering what makes your brand click with customers, what gives your brand a memorable personality, and what engages customers in a welcoming manner, you can effectively use custom promotional merchandise to build brand awareness and loyalty.

With high-quality products, services, and respect for customers, sharing promotional merchandise will give your marketing efforts a little extra push toward building an excellent reputation for your brand.

While soaking up some sun can be rejuvenating, unprotected exposure to the sun’s UV rays can cause serious damage – even in the DARK, as this study shows.

In addition to that, having some accessories that are both fun and useful will help your potential customers stay cool while they’re having fun in the sun, all while you and your business gains some much-needed exposure (brand exposure, that is – not sunlight exposure).

With a promotional upgrade to this selection of items that help beat the heat, your brand can be seen by customers far and wide, and they will make your customers’ day in the sun even brighter.

It doesn’t matter if they are sunbathing on the beach or just going for a leisurely walk in the park, getting your logo custom printed onto a few these sunny essentials will allow you to capture and retain attention in an impactful, yet thoughtful manner.

Econo Visor Cap

There’s nothing more comfortable than wearing a protective, yet trendy cap on a hot, sunny day. This custom visor comes equipped with an adjustable Velcro strap that’s lightweight, and when printed with your logo or company name, this promotional visor easily becomes a subtle (but effective) form of advertisement. This will help you increase brand awareness and, in turn, will make an excellent complementary gift option to distribute to potential customers at trade shows and special events.

According to a 2014 impressions study conducted by PPAI, 42% of U.S. consumers keep promotional hats because they are attractive – second only to outerwear. With this custom visor, looking attractive is certainly not an issue, especially when you have a choice of eight attractive colors. The stronger impression you can make on a customer with a promotional hat, the more likely that person is to keep the product and continue using it.

Sun Care Kit

Customers can kick back and relax on a warm day with this to-go kit that contains essentials for safe outdoor entertainment – anti-itching cream, bandages, sunscreen, lip balm, and aloe vera. You can get your logo custom printed right onto the front of the convenient plastic case, making it easy for customers to identify your company as a helpful aid in their everyday lives, and one that they will be inspired to recommend to others. This custom care kit also conveniently fits in any bag, and it will quickly become a necessary component of any sunny trip. Imagine your brand at campsites, beaches, parks, and vacation getaways everywhere!

Retracto Personal Custom Fan

When customers are enjoying an outdoor event, whether it’s a picnic or a baseball game, this personal custom fan will be the ideal way to enjoy a nice blast of cool air without disturbing others. Available in patriotic colors — red, white, and blue — this custom fan also retracts when not in use for easy storage, and it also has a rotating swivel head. Get your logo custom printed onto the base of this custom fan, and you can make building brand awareness a breeze – literally! You will soon be well on your way to having your name seen at stadiums, parks, and well beyond with minimal effort.

Custom promotional sunny essentials will help your brand shine brightly amongst the horde of competitors, and they’ll give customers a glimpse into your brand personality.

These promotional items can help your customers make the most of their outdoor experience, rather than worrying about over exposure from the sun or the heat. If customers can plainly see the benefits from using your promotional products, they’ll be motivated to share your message with others and will help you build a loyal following.

If you incorporate these unique promotional products into your marketing strategy, your brand forecast is surely clear, cool, and vibrant.

Promotional products are an excellent way to promote your business, however, in order for you to successfully advertise with them, your logo needs to be very well designed and memorable.

According to Mashable, your logo is the initial introduction to your brand. And because your logo essentially serves as your brand representation, achieving (and maintaining) brand recognition hinges on the sheer quality and design of your logo.

As every business seeks to develop their unique identity, it’s not only important, but it’s necessary to develop an image that will stick in the minds of your customers. If you develop a distinctive and relevant logo that clearly expresses your brand message, then you will certainly be able to connect with customers, as well as Make the right impression.™

Take your brand to the next level with these top tips for a polished and memorable logo:

Keep it Simple

While a logo should be eye-catching, it shouldn’t be complicated. You should be able to capture the essence of your brand in a single, impactful image. Don’t create something so complex that it confuses viewers, and forces them to think and analyze in order to make sense of the logo. Over-designing by putting too many ideas together at once instead of creating one cohesive design is not equivalent to innovation. If you keep your logo simple, it will be much easier to develop brand recognition.

Make it Versatile

Your logo design shouldn’t simply look good on paper. It should be adaptable to all different types of media, whether it’s on a coffee mug, a t-shirt, the screen of a mobile or desktop device, or even a billboard. A logo design should not be restricted by a particular color scheme or size. The overall quality and visual impact should still remain intact, even if it’s displayed in black and white or in colors that are not in the actual design. By understanding that your logo will be seen in various places, you can design it so its integrity is preserved regardless of how it’s scaled. 

Be Appropriate For The Business

An effective logo should be a representation of your business. You should make design and typography decisions based on the type of company you have, i.e. corporate, sports-oriented, kid-friendly. Every component of the logo should have a purpose in communicating the overall brand story, as opposed to throwing elements in because they look cool to you. While keeping your own company personality in mind, you should also understand who your customers are, and what’s relevant to them. Tie together your target audience and your brand mission, and this will guide you in designing a meaningful logo.

Make it Timeless

Even if trends change, your logo should still stay true to your company, and be able to endure the test of time. In other words, the logo should still have the same visual and branding impact that it had when it was originally designed. Even if you do have to make some updates or revisions later on, you still need to maintain consistency that establishes yourself as a memorable and recognizable brand. Ultimately, your goal is to create a lasting impression that will make your customers (and potential customers) want to do business with you.

If you put some thought into the design of your company logo, which is often the first point of contact between your brand and your customers, you can make a long-lasting connection AND achieve brand recognition and understanding.

By putting these tips into practice, you will have an original logo that will be applicable to different media, color schemes, time periods, and customers, all while still clearly conveying your brand mission and story.

So we’ve told you about the advantages of certain promotional products, but now you may be curious as to how the magic behind custom printing your corporate logo on promotional merchandise actually works.

One of the most widely used techniques in the promotional products industry is screen printing, because the process works so well on so many different types of items.

Another major advantage of using this is that graphics that are printed through the process don’t fade as easily as they do through the other printing processes, and it is generally the most inexpensive printing option.

Screen printing, at its base, is a stenciling process of getting ink onto a surface through a prepared screen of fine material. The end result looks something like this:

Item#: USA100 – Port & Company All-American Tee

Let’s dive into a little behind the scenes of what this looks like.

In order for screen printing to be possible, a bit of a pre-press process has to take place.

• It all starts with a fine, mesh screen. This is tightly stretched around a rigid frame. The areas that will not be printed are masked out on the screen. The screen is also thoroughly cleaned with a special wash and degreaser, and finally dried.

• Once it is fully cleaned, the screen is coated with a green emulsion, which is a thin coating of light sensitive and water-soluble film or paper.

• Next, a special ink is applied to the screen in the shape of your custom logo. The areas that were masked off will prevent the ink from seeping through, while the unmasked areas will allow the ink to be imprinted onto the material.

• When the screen is exposed to ultraviolet light, the green emulsion hardens everywhere, except for the section shielded from the UV light by that special ink.

• Then, all that’s left to do is to spray the screen with water, which washes away the ink and non-hardened emulsion under it, leaving a negative in the shape of your logo.

Now, we get into the main process:

• The operator locks the screen into the station, pours on the printing ink, and aligns it as necessary.

• A thin layer of ink is spread over the screen, and it seeps through the logoed portion of the mesh, and onto the item.

• The ink is then heat-dried in an oven, or under UV light.

• Depending on the shape of the product, some screen items may require a few extra steps.

Screen printing is a handy and versatile method of efficiently printing your logo onto a range of custom promotional products like the Non Woven Promotional Cinch Pack, the Arc Edge Two Tone Imprinted Umbrella, and the Screen Printed Clois-Tech Label Pin.

At Pinnacle Promotions, this is just one of the processes that we implement in order to help you reinforce your brand and Make the right impression™ with your marketing efforts. All you need to do is take the first step by connecting with us today.

When your customers are gearing up for game day, you may want to stir up some more excitement by throwing a killer tailgate party. But to do that, there are some things that you need to take into consideration.

In terms of building your business, promotional products can add a sneaky element of branding to your party atmosphere, WITHOUT detracting from the fun.

Creating a branded tailgate experience helps customers celebrate in style, all while helping you to expand your reach. Follow these three useful steps to help you host the perfect promotional tailgate:

1. Deck it Out With Decorations

To get your guests in the right mood and to create the perfect ambiance, you need to have both appropriate and attention-grabbing decorations. For example, you could plan your decorations based on your favorite team’s colors or mascot. Whatever you decide to do, don’t be shy when it comes to tailgate decorating – you can put up as much or as little as you want. Promotional products like balloons and foam fingers could be just what you need to make your tailgating party pop. Custom printing your logo across these custom items is an innovative (and enjoyable) way for your customers to relate to your brand AND have fun at the same time!

2. Have Food Galore

Although your tailgaters might bring some snacks of their own, having plenty of good food is a must for hosting a killer tailgating party. For example, you can distribute custom popcorn packs, which contain candy and popcorn in a cute wrapper that can be custom printed with your logo. It doesn’t matter if your guests are craving something sweet or savory – you’ll have them covered. Offering complementary branded gift boxes like this one, which comes equipped with four different kinds of pretzels, could really hit the spot with customers. For the most part, tailgating guests look forward to a sampling of good food that’s hot off the grill. So, there’s no better way to promote your brand than with a custom portable grill, which is guaranteed to make your brand the center of attention. By equipping your company tailgate with an impressive assortment of branded snacks, your customers will not just be loving your brand with full hearts – they’ll also be loving your brand with full tummies!

3. Be Ready with Game Day Essentials

 Because it usually takes place in a casual outdoor setting, tailgate parties don’t follow the etiquette of a traditional party. To provide a friendly and engaging environment, you need to have essentials like adequate seating, as well as items for serving all the delicious food you’ll be sharing with your guests. Easy to store and easy to set up, the sturdy Game Day Director Chair can be custom printed with your corporate logo, ensuring brand exposure through every avenue. It even has side beverage holders and zips for convenience. Once guests are settled in their seats, you can start distributing your branded beverage napkins, along with delicious, hot or cold food on branded party plates, which can also hold a 12 oz. beverage can or – our personal favorite – a wine glass.

By branding your next company tailgate from top to bottom, you’ll be able to attract potential customers, engage them, and make a long-lasting impression.

Generating buzz through a fun event like this will ensure that your brand receives maximum exposure. If you follow this planning guide for your next promotional tailgate, your brand will surely be the MVP of game day!

As the weather warms up and summer vacation travel plans are in the works, now is the perfect time to promote your brand message. Customers are getting themselves in shape for spending time at the beach, and – to be completely honest – your brand should be, too.

Promotional products will help both you and your customers take full advantage of a relaxing day at the beach. Consider these five essentials for a beach-ready brand, and your customers will thank you every time your products make their beach day just a little more enjoyable:

Sun Protection Promotional Products

As we’ve mentioned before, with warm weather comes the risk of skin damage from sun exposure. Helping customers enjoy the outdoors without experiencing these potential problems can give your brand a competitive advantage. Branded sun-protection products like sunglasses, sunscreen, visors, and handheld fans, show your customers that your brand is considerate of their needs and well-being. These types of promotional products can be easily stored and carried, ensuring optimal brand mileage and continued exposure.

Tap Into Nature With Eco-Friendly Promotional Products

Since summertime is when most of us head out to enjoy the outdoors, it’s also the perfect time to show your customers just how much you appreciate and respect the environment. Custom eco-friendly products like reusable tote bags, BPA-free water bottles, eco-safe water bottles, and bottle coolers are excellent options if you are looking for unique giveaway items that will highlight your brand personality and help you develop a good reputation. These environmentally-conscious, custom products will make for meaningful mementos, and they are guaranteed to see repeated use.

Stand Out With Bigger Outdoor Promotional Products

While there’s no doubt that the aforementioned smaller promotional products will boost your brand awareness, these larger outdoor products will make an even more impactful brand statement. Custom branding larger items like beach towels and mats, coolers, beach chairs, and picnic baskets provide considerably more space for your branding to be displayed. This is an economical way to advertise your business and create greater brand visibility. You can cleverly draw attention to your brand without expensive and intrusive advertising. In turn, you’ll easily develop a brand following. These make wonderful complementary gifts, which customers will love to receive and show off at their beach parties.

Liven Up Playtime With Promotional Products

Infuse some branding into your customer’s beach fun. Custom printing your corporate logo onto family-friendly products like frisbees, beach balls, paddle ball sets, and soft dart rockets offer customers an unexpected token of appreciation that will help them remember your brand. This will propel their interest in sharing your brand message with others. These fun-inducing promotional products add an extra dose of branding charm that will connect with customers on a more personal level, and custom toys and games will appeal to all age groups.

Promotional Products from Top to Bottom

It may be hard to believe it, but beach staples can go a long way if they are appropriately custom printed with your company logo. Customers will be ready from head to toe wearing items like your custom flip flops and swim goggles, and they will be reminded of your brand as they go from casually strolling on the sandy beaches to taking a dip in the refreshing waters. These practical gifts will be kept, remembered, and frequently used, so they are a good way to reward customers for their support.

You can easily satisfy the needs of customers AND your business by taking each and every detail of the beach experience into account.

By taking advantage of custom beach products, you can subtly integrate your brand message into the lives of customers AND ensure your logo enjoys a nice, long summer vacation.

Trade show season is upon us, y’all, and there’s no escaping it.

In fact, statistics show that 82% of trade show attendees have buying authority, and that 77% of executive decision makers found at least ONE new supplier at the most recent trade show they attended.

Those numbers are staggering, and they cannot be ignored.

That being said, you can’t just go waltzing into a trade show and expect to draw people’s attention and become the king of the crowd – that’s just not how it works. Your trade show booth has to be attention-grabbing, original and different from everyone else.

Trade shows are a chance for you and your business to shine, and they’re the perfect opportunity for you to show potential customers why they should choose YOU over the competition.

Now – just how do you do that?

1. Trade Show Displays and Signage

Trade show displays help you and your business Make the right impression™ right from the very beginning. Most of the time, trade show displays are the very first thing attendees will see, therefore making sure you have an attention-grabbing display is more than just important – it’s necessary. Your display should be large in size, and it should accurately depict your brand and business. A display like this one is not only large enough to demand attention, but it’s also completely customizable, AND it comes equipped with everything from a pop-up frame to graphic end panels.

2. Giveaways, Giveaways and More Giveaways

You know that promotional products are a must when it comes to trade shows, but you need to make sure that the promotional products you decide to bring along are items that your attendees will actually WANT. Creative giveaway ideas are the key to getting more traffic to your booth, as well as the key to retaining the attention of your attendees long after they’ve left the show. Items like custom sunglasses make perfect trade show giveaways because they’re efficient and practical, especially during the summer months. Custom flash drives are also popular among trade show attendees, and they’re also good for you because you can upload any documents or company information to the drive before giving them out to your prospects. That’s called taking advantage of hidden marketing gems!

3. Trade Show Apparel

The one thing to remember about trade shows is that they’re in-person and real-time events. This is the one time – and it could be the ONLY time – for you to make a good first impression on the attendees who approach your booth. Having a chic and professional look for yourself and your colleagues is key to giving you and your business that buttoned-up look and feel. Remember – trade shows are a time for you to have a good time and show your brand’s personality, but it’s all about one thing at the end of the day: driving more business. Button up, straighten your tie or skirt, and get out there and Make the right impression™.

4. Custom Bags and Totes

Technically, these items could fall under the giveaways section, but we decided to give them their very own space due to their sheer importance. When you give away custom bags and totes at trade shows, you are doing so much more than just providing attendees with a simple bag – you’re essentially making those attendees your very own personal brand ambassadors. Think about it. They’re going to put all of their trade show goodies in that bag – YOUR bag – and then they’re going to carry that bag with them everywhere they go for the rest of the day. That means your brand and your logo will be making its rounds, too, guaranteeing optimal exposure and mileage.

5. Personality

Okay, we know this isn’t something you can buy and set up at your next trade show, but it’s still important nonetheless. Your personality and attitude is everything when it comes to making your trade show booth inviting and exciting for attendees. People will be more willing to make their way to your exhibit if you and your team are smiling and conversing with attendees. The whole point here is to make your attendees feel welcome and comfortable when they’re at your booth.

Trade shows are some of the best forms of marketing for your business, and when they’re executed correctly, they can drive brand recognition, leads and eventually sales.

So keep these five winning secrets in mind next time you’re gearing up for a trade show and you’ll be sure to Make the right impression™.

Exploring new places and new cultures across the world is an exciting experience. Whether your customers are traveling for business or for pleasure, making their travels as smooth as possible is a surefire way for your brand to Make the right impression™.

Promotional travel products are perfect for guaranteeing smooth sailing travel for your customers, and they’re the ideal way to ensure your brand and logo travels as far and as wide as they do!

These promotional travel essentials are perfect for jet setters and globetrotters alike, and they’re guaranteed to gain some serious mileage and exposure:

Cutter & Buck Legacy Passport Wallet

Before your customers set off on their travels, they’ll need a safe place to keep their tickets and other important documents. The Cutter & Buck Legacy Passport Wallet is able to hold two credit cards and contains a mesh ID holder, deterring others from seeing sensitive information. In addition, there’s a roomy pocket for storing money, boarding passes, and more, as well as a hand dandy passport pocket. It’s made of durable and attractive leather, and is compact for easy storage. Getting your logo custom printed onto this wallet will be perfect for helping customers stay organized and calm when traveling – all while reminding them of your value.

Luxe 19″ Hardside 4-Wheeled Spinner Carry-On

Now that your customers have their tickets in hand, they’re ready to pack their bags. This expandable and sturdy suitcase with 360-degree wheels is very easy to carry and drag. To ensure that items remain safe and secure, it comes with a TSA lock, and the straps and zippered compartments on the inside ensure your items stay in place during travel. The lightweight build provides the added benefit of meeting the carry-on baggage size requirements of most major airlines. Through the printing method of debossing, your custom logo can be printed directly on this suitcase, and as your customers carry this with them on their travels, your brand will quickly see increased visibility across the board.

Travel Pro USB 2-Pole Adapter & USB Charger

Once customers have reached their destination, they’ll need a way to charge up their devices, regardless of where they may be. The Travel Pro USB 2-Pole Adapter & USB Charger, which functions in more than 150 countries, should definitely meet their needs. You can custom print your logo on the front, and as an added bonus, this custom power bank comes equipped with an LED backlight that prominently highlights your logo and makes your brand shine. Besides being effectively multipurpose, it’s also very easy to store and transport. Giving your brand this extra jolt will help customers relate to and connect with it.

Custom promotional products like these travel essentials can make your brand an important and necessary part of a great travel experience, as well as remind customers why your brand really matters.

With the sheer size and scope of the travel industry, these items will keep your brand on the move, and you can increase your brand’s chances of being seen locally, nationally, and perhaps even internationally!

Licking sweet popsicles, going for a dip in the swimming pool, lazing in a hammock. Many consider these just a few of the ingredients for a perfect summer – us included.

What you may not know about the summertime months, however, is that a little creative marketing can help you incorporate your brand into the summer mix.

Customers tend to have a soft spot for brands that reward them for their support, and at the same time, show some personality. Custom products are a unique means to do precisely that.

Here is a selection of promotional products that can turn an average summer into an unforgettable (and branded) one:

RoxBox Capsule Bluetooth Speaker

Good music can make a summertime picnic or a relaxing beach day even better, and this waterproof speaker can really turn up on the volume on some serious outdoor fun. This bluetooth speaker allows your customers to hear their favorite music from their mobile devices amplified to an even better quality. They can kick back with up to four hours of high quality, uninterrupted play, and then they can easily recharge within 2 hours using the provided micro/USB cable. Moisture doesn’t have to put a damper on the party, because the speaker will still work regardless of the external condition, and as an added bonus, this custom speaker comes equipped with a removable carabineer and a compact carrying case. With all of these unique features that already impress customers, the only thing that you could do to make it even better is to remind them who is making it all possible – your brand! By laser engraving or pad printing your logo on the front of this promotional speaker, you’ll definitely be turning up the dial on some serious brand recognition.

Daypack Logo Picnic Cooler

There’s nothing quite as refreshing as sipping ice cold drinks on a sizzling summer day. For that reason, customers will be pleased to receive this daypack picnic custom cooler, which makes chilled beverages accessible in any given moment. The cooler is made of 600d polyester and an insulated leak-proof liner – keeping messes and spills to a minimum. Other additional accessories like a wooden cutting board knife and a bottle opener are also included, ensuring that eating and drinking on the go is never a cumbersome task. Considering how versatile this product is, it just needs one last finishing touch – your corporate logo. Each time a customer uses your efficient custom cooler, that person will immediately be reminded of the high quality that you and your brand represent.

District Floppy Sun Hat

With a frosty drink in hand and good music playing, customers need a comfortable way to enjoy the sunny weather AND stay cool at the same time. This fun, floppy hat will really do the trick. Both functional and fashion forward, this cozy hat comes in 2 simple colors to suit any customer’s style sense. It’s simple to adjust with the removable, 2-inch, 100% cotton band and hook and loop closure. With this hat in the hands of your customers and your corporate logo attractively embroidered on the front of it, they’ll be making a fashion statement while you make a brand statement. It’s a win-win!

Making the most of beautiful summer weather is something that’s very near and dear to customers, and they’ll be more inclined to follow your brand if you can show them how your brand takes their entire summer experience into consideration.

Get your logo custom printed onto a few custom summer products for a brand that shines with all its summertime strength!

Businesses of all sizes utilize trade shows as a platform to share their products and services, to interact directly with their target audiences, and most importantly, to find customers and help their business grow by driving sales.

In order to do this and to successfully attract the attention of potential customers, each business must create a memorable exhibit that differentiates itself from the others.

With a combination of creativity and smart planning, it’s easy to create a winning trade show display. Keep the following in mind when designing your booth’s display at your next trade show.

 1. Consider Exhibit Size

You may think that having the biggest booth at the trade show is a sure fire, winning marketing strategy. However, this is definitely not the truth. Instead, you should consider what your goals are, as well as what’s required to achieve those goals. You may be more focused on generating sales or introducing a new product to the public or EVEN just to gain a stronger brand awareness. Consider how many attendees you can expect at the show, how many of your own representatives will be at your booth, and how much space is required for you to conduct business. Once you have an idea of what you need to stand out amongst the plethora of other exhibits, you can then decide what sorts of graphics and displays you need to achieve the most visual impact. 

Item#: 333285 – Show ‘N’ Rise ™ 10′ Curve Floor Mural Display Item.

2. Make Your Brand the Star

At a trade show, you want to make your brand the focal point of your display. Instead of overwhelming attendees with excessive information and graphics, it’s absolutely essential to clearly outline your brand message, your mission, and its benefit to your target audience. If you can do this effectively, that attendee will be interested in learning more and possibly even conducting business with you. Keep in mind that trade show attendees have only a few moments of their time to see what you have to offer. Ultimately, you ideally want to create a professional looking booth that makes your brand’s point and clearly explains your business. Items like custom table skirts are perfect for brand recognition and awareness. Remember that you are trying to draw in potential prospects with your display – not just random people. Therefore, while your brand is still the focus of the display, you should know whom your target prospects are, and then develop your design accordingly. 

Item#: 109002 – Four sided 6′ Standard Table throw

3. Make Your Display Memorable

In order to get some ROI from your trade show display, above all, you have to make it memorable. There’s no point in investing extensive time and energy into creating a display that doesn’t attract prospects or stay fresh in their minds long after leaving the trade show. You want your display to be the most positive representation of your business, so you must know your unique selling proposition (USP). What is it that differentiates you from your competitors? Knowing this, you can create appropriate and impactful graphics, and this will make it easier to showcase your products and services in a memorable way. Incorporating promotional products or promotional giveaways into your trade show strategy is also an incredibly cost effective and creative way to grab attention and invite customers to your booth. Providing attendees with complementary, unique and useful promotional takeaway items functions as an alternative business card and call to action that can actually be used everyday.

Item#: 227 – Silicone Card Sleeve

When planned and executed correctly, trade shows can be incredibly effective marketing tools. So before you head out to your next trade show, make sure that you have a professional display, a brand with personality, and a smile on your face.

Going in with a plan will make the experience all the more relaxing and will help you reap the maximum benefit and ensure that you Make the right impression™.

If your business is on the fence about using promotional products as a marketing tool, consider a product that will not just represent your brand, but will also prove to be useful for customers.

With consumers living chaotic lives, they need a way to keep their minds clear and their days organized. Therefore, an excellent promotional product to take advantage of is a custom calendar.

Here’s a selection of promotional calendars on sale now that will provide a year’s worth of branding without much effort on your part.

Life’s Little Instruction Book Desk

What sets this calendar apart from the others? With this custom calendar, your customers can get every month of 2016 off to a bright start. Each month, customers will enjoy reading a piece of handy advice from H. Jackson Brown, the acclaimed American author of the best seller, Life’s Little Instruction Book. With your corporate logo custom printed on the base of the calendar, this sale item will make an exceptional complimentary gift to customers that reminds them of some helpful little life lessons AND your business value. Perfect for the home or the office, this custom calendar is an attractive and cost-effective way to achieve long-term branding.

Scenic Moments Large Desk

Customers can take a trip across North America over the course of a year without ever leaving their desks, and they can rest easy knowing that your custom calendar is close at hand. When brought together, these features create a winning combination that gives your business the ticket to better brand awareness. Being able to connect with customers and to simultaneously promote your products and services without having to distribute something bulky to them, will give you a huge advantage over your competitors.

Presidents Hanger Span-A-Year

There’s never a bad time to learn a little history. This single-page custom calendar features all forty-four United States presidents, with the Declaration of Independence as the background. On the backside of the calendar, you will find short bios of each and every president. A rectangular area in the middle of the calendar provides a solid amount of space for you to add your corporate logo and any additional branding. With the information provided, customers will be inclined to retain it as a keepsake even after the year is over. This custom calendar is a meaningful tool that provides value to your customers (and your brand) every day of the year.

Adding custom calendars to your marketing campaigns will benefit customers day by day at little cost to your business, all while successfully developing brand awareness and building a loyal following.

Making your brand and business a success does not happen overnight. It takes time and strong marketing, and promotional calendars are a top choice for expediting this process and helping you Make the right impression™.

For a marketing message to resonate with an audience, a business should be able to show how their product or service will improve the lives of their customers in an impressionable and memorable way.

In order to be memorable, it’s important for a business to differentiate itself from its competitors. Many businesses mistakenly think that it takes a big marketing budget and/or team to achieve this goal.

Promotional products, however, allow a business to creatively find its way in a crowded market, no matter the business size or budget, and without sacrificing quality.

The award-winning line of promotional products created by Leed’s will help any business attract customers, and most importantly, to be memorable. So here are some ways in which Leed’s promotional products can make your brand become a Leed-er.

Hit Your Target

Every business has a specific target audience for their products or services. A business then creates its marketing strategies based on an understanding of that audience. Whether your customer is a lover of technology, a fitness fanatic, or a busy businessman, there’s a Leed’s promotional product to help your business connect with potential customers AND remind existing customers of your business message and value. For example, a techie can appreciate a custom branded mobile power bank and flashlight, while an avid outdoors-man would like a 24-can access cooler. Customers will be inclined to support your brand if you can show them that you really are committed to meeting their needs and exceeding expectations. Custom promotional products that are actually useful to customers will make all the difference.

Reinforce Your Brand

Marketing is all about communicating a cohesive brand message to customers through several different touch points or outlets. Once customers have heard your message, you need to make the effort to reinforce it. The last thing that you want to do when it comes to marketing is following the “set it and forget it” strategy. Superior quality promotional products by Leed’s can be a unique means to reinforce your brand in a way that resonates with customers. Offering customers promotional products like a chevron shopper tote or a fleece custom blanket, with your logo custom printed on them, keeps your brand fresh in their minds, and inspires them to maintain communication with you.

 Build A Community

When your brand has a distinct voice and personality, you can gain the trust and respect of customers, and they will share your message with others. Your business, in turn, gets free advertising courtesy of the people who matter the most – your very own customers. In this way, you’re building the very foundation of brand loyalty. Leed’s promotional products successfully help your brand tell its story and bring a sense of cohesiveness to your marketing campaign. You would be surprised how a bottle opener or a 5-piece knife block set, when custom branded, can bolster your brand reputation while still connecting with customers.

Adding Leed’s promotional products to your marketing arsenal can only have a positive impact on the establishment and growth of your brand.

Custom swag and tchotchkes from Leed’s will help you creatively and memorably attract and keep customers at an affordable price, on a larger scale than you can possibly imagine.

When it comes to choosing the perfect summer bag, every person has his/her own judging criteria. And as the seasons change, so do the style trends, and in turn, the needs of the customer. Along with being attractive, a good bag needs to meet a customer’s lifestyle.

In fact, according the Advertising Specialty Institute, bags have been found to generate more impressions than any other promotional item. In terms of your business, you can take advantage of this opportunity, in order to build your brand.

How??

By rewarding current customers for their continued support, and attracting potential customers with a custom bag that’s both fashionable and functional.

Utilize these suggested promotional products, and you’ve literally got sales in the bag!

Barbados Tote

Customers are sure to appreciate the Barbados Tote Bag, which is a sturdy alternative to the traditional plastic bag. In two summery colors, and made of straw paper with cotton rope handles, this bag is easy on the eyes AND on the hands. You may think that it’s special enough to turn heads at summer get-togethers, but by custom printing your corporate logo on it, you can make your brand the starring feature. With each use, your customers can inspire curiosity about your brand amongst your potential clients, consequently building your audience and achieving heightened brand awareness. Your business will certainly not blend in with the competition using this fresh perspective on a standard summer bag.

Captiva Bag

From the beach to the trade show to the company picnic, the Captiva Bag truly lives up to its name – captivating audiences. The simple, yet impactful design provides a huge, blank canvas for neatly screen-printing your corporate logo on the front of the bag. Additionally, you can choose from three bright color schemes that are perfect for any season. As an added bonus, this custom bag is available for free rush production 5 days after your logo art is accepted. A Captiva custom swag bag is a simply meaningful gift for customers to commemorate their positive experience with your brand.

Whale Beach Bag

Keep your gear and accessories in, and keep out the sand, water, and dust. The Whale Beach Bag is a sturdy mesh bag equipped with plenty of pockets and tremendous storage space. It will be the perfect accessory for customers to use regularly over a long period of time in all different places. Custom branding this bag will allow customers to safely and stylishly carry their necessities, and to act as your personal marketing team. In doing so, your business can build brand awareness and recognition at very little cost to you.

Your ongoing business goal is to build brand awareness and “get your name out there.” Custom promotional bags have proven to be impressive marketing tools to make this possible. Custom bags allow you to capture the character and personality of your brand, all while building a loyal following.

For more great ideas for unique, brand-building giveaways and swag, be sure to visit Pinnacle Promotions to learn how you can Make the right impression™.

You might think that promotional products have little affect on your customers, however, several studies have proven otherwise, and they’ve shown that American consumers actually love receiving promotional products, also known as swag.

According to these studies, custom products act as long-lasting advertising, and they certainly stand the test of time.

If consumers find promotional products to be useful, they are more inclined to keep them. Thus, by receiving a promotional product, not only does your brand recall rate increase, but so does the likelihood of that customer making a purchase.

We’ve seen how promotional products have benefited businesses of all sizes, but if you’re still not convinced about the impact of promotional swag, here are just a few reasons to consider it as part of your marketing campaigns.

Promotional Products Add Personality

Unlike television, print, and other forms of mainstream advertising, there is more focus on the individual customer. For a customer to remember your brand, it has to be personal. A customer can flush out all the extraneous and intrusive messaging, and actually get up close with the brand. Also, when it comes to the other forms of advertising, a customer cannot hold on to that brand message for very long.

On the other hand, promotional swag really does stick. PPAI research has found that 89% of consumers surveyed could remember the advertiser on a promotional products received in the past two years. It also found that three times more than any other form of media, customers who owned promotional products were more likely to actually contact the advertiser on the promotional product. With an understanding of your business’ target audience, you can offer them custom branded promotional swag that is unique, yet still relevant to their lifestyles. Just to name a few; custom branded bluetooth speakers, tumblers, and stress balls. This personalization is not something that can be achieved through traditional advertising.

Promotional Products Can Expand Your Target Audience

 When you initially develop a marketing campaign, your business probably already has a specific target audience in mind. But in establishing that, remember that target audience will not be set in stone. You may soon discover that your customer is outside those boundaries. The mobility of promotional swag allows your branding message to be seen by even more consumers far beyond the reach you expected. Greater brand exposure means more impressions and more business generated. Promotional products like t-shirts, drawstring bags, and mobile phone accessories are terrific options for making this a reality.

Promotional Products Start a Conversation

Nowadays, connecting with customers has become harder than ever before. Your business is constantly competing for the attention of customers. When you show consumers that they matter to you, they will be more willing to reciprocate that kind gesture. This means actually doing business with you. The study done by PPAI bolsters this notion. After receiving a promotional product, consumers made a purchase 20.9% more often than after viewing a print ad, TV commercial or online ad.

Time and time again, research has proven that custom branded promotional swag really does have business and brand boosting power. Custom branded promotional swag should not be regarded as just as throw away tchotchkes.

Customers really do love receiving them, they make your brand more personal, expand your brand reach, and most importantly do drive sales. So don’t wait and wonder any longer, and get promoting!

There is no denying that the summer season means spending more time outdoors with the family, whether that’s a seaside picnic, an afternoon at the beach, a cool dip in the pool or anything else.

Knowing this, your business shouldn’t miss out on the marketing opportunity available to you during this time of the year. You may be running marketing campaigns on a shoestring budget, and are consequently hesitant to explore other marketing avenues.

This is where custom beach towels come into the picture. With this remarkable giveaway piece of branded swag, your business can provide customers with an incentive to connect with you.

Here are just a few reasons why custom beach towels are some of the most beneficial promotional items.

Functional

More than likely a beach towel will NOT be thrown away. Regardless of age, everyone has a use for a custom towel. To dry off, to have a spot to stretch out on the beach or laze in the grass, it will constantly be used. Unlike some other promotional tchotchkes, when it comes to custom towels, one size fits all. You won’t have to worry about having a bunch of different sized items left over. With its staying power, customers will be using their branded towels in more places and in more facets of life, which undoubtedly means that your brand has the potential to reach a broader audience, and attract a fresh following.

Bigger Branding

The imprint area of many types of promotional products presents a slight constraint; size. You have a relatively small section in which to creatively display your corporate branding. This is not at all the case with custom beach towels. You actually have the largest imprint area of almost all promotional products. That much space gives your business a major branding advantage. Your corporate logo can be seen at company events, tradeshows, and beyond. Employees and customers alike will love receiving this token of appreciation time and again.

Cost-Effective

For many businesses, traditional forms of advertising, such as television and magazine are not feasible within their marketing budgets. A custom promotional towel essentially enables your customers to spread your marketing message, as it is completely portable. Customers can conveniently carry your brand wherever they go. The best part is that you don’t have to spend much to produce an eye-catching and professionally finished product.

It’s pretty clear to see that custom beach towels offer advantages that you cannot get from other promotional products and forms of advertising. You don’t need to break the bank or concern yourself with marketing restraints just to achieve your business goal of brand recognition.

For more custom outdoor products and sunny essentials, visit Pinnacle Promotions, and we would be happy to help you begin your branding journey.

When major holidays roll around, you probably get caught up in all the excitement of planning parties, vacations, and spending time with friends and family. While that’s certainly fun, at the same time, you could miss out on a huge opportunity—marketing your business.

No matter what type of business you own, the summertime allows you to both reach out to your current audience AND bring in new leads. This doesn’t mean that you have to put your holiday plans on hold. You can still have that fun and help your business simultaneously, without worrying too much about time or expense.

Promotional products will make this a reality. By incorporating them into your marketing strategy, they can seriously help you utilize holidays to your advantage (and help you celebrate in style)!

Connecting

Holidays are all about making connections, whether it’s with friends, loved ones, or even your own customers. Reconnecting with customers whom you haven’t heard from in a while reinforces your interest in being known. Extending your warm wishes to customers by providing them with complimentary promotional gifts serves as a means of expressing gratitude for their support, and as a gentle reminder of your brand. But don’t just customize just any swag – in order to actually make a connection with customers, give them items that they’ll actually appreciate. That way, customers will automatically have a positive association with your brand.

We’re all naturally inclined to connect with brands that have personality, and promo products are perfect ways for you to show YOUR brand personality. For example, in honor of Independence Day, why not give the Window Box of 12 Corporate Oreo® Picture Cookies? Delicious, hand-dipped cookies with your logo on each one, proudly made in the USA will definitely add fireworks to your brand strategy!

Setting Yourself Apart

While you are busily trying to make yourself the star of the holiday, so is your competition, but you can set yourself apart with some creativity. In order to do so, however, you have to remember how essential it is to humanize your brand and make it more personal than just any annoying ad. Custom  gifts show customers that there are real people behind your brand, not just a business entity, and that you have a unique and meaningful message to share.

Customers get tired of seeing the same sort of campaigns over and over, and it has become increasingly challenging to capture their attention. Thus, a promotional swag lets a customer easily interact with your brand on his or her own terms without feeling pressured into a purchase. This time of year, customers are preparing for cookouts, and firing up their grills. Your business can equip them with all the tools they need to be the Grill Master with this set that can be custom branded with your corporate logo.

Tie Up Your Campaign

 During the holidays, a custom promotional gift can wrap your marketing up in a bow – literally. Cohesive messaging is absolutely necessary for your marketing efforts to be successful, and in order for customers to clearly understand who you are, every piece of marketing and advertising that you put out should have the same look and feel. Custom gifts can be the final means of communicating and reinforcing your brand message to customers. It acts as a call-to-action, encouraging customers to further communicate with your business. You could satisfy their sweet tooth and get the energy going at the next holiday party with this delicious cookie and brownie gift basket, complete with a branded ribbon.

This Independence Day, and for every holiday moving forward, remember the marketing opportunities that abound, especially when you have promotional products and custom swag on your side.

That way, you can have fun and still help your business flourish creatively and most importantly, memorably. Happy Fourth of July!